Spotlight on 2025 WRC | SENSING Invited to NVIDIA Physical AI Developer Tech Exchange and Delivers Keynote Speech
On August 8, the 2025 World Robot Conference (WRC) grandly opened in Beijing E-Town under the theme "Smarter Robots, Smarter Embodied Intelligence," running until August 12. This industry mega-event brought together over 200 global robotics companies and 1,500 exhibits, serving as a premier stage for showcasing robotics innovation and industrial applications.
At WRC, the highly anticipated NVIDIA Physical AI Developer Tech Exchange was successfully held, becoming a key platform for uniting the AI ecosystem. As an NVIDIA Elite Robotics Vision Partner, SENSING was invited to attend and deliver a keynote speech, sharing how its next-gen vision solutions can elevate robotic perception capabilities.
Next-Gen Vision Solutions Empower Robotic Perception
During the keynote session at the NVIDIA Physical AI Developer Tech Exchange, Li Bin, Marketing Director of SENSING, presented "New Sensor Technology: Driving the Evolution of Robotic Perception." He explored the technical challenges in robotic vision and introduced SENSING’s innovative visual solutions.
Li Bin, Marketing Director of SENSING
With the rise of embodied intelligence robots and industrial automation, traditional vision systems face challenges in high-quality imaging, multi-sensor coordination, ultra-low latency, and adaptability in complex environments. To address this, SENSING launched a new vision solution based on NVIDIA Holoscan Sensor Bridge (HSB), designed to overcome these challenges:
Millisecond-Level Image Processing: Achieves ultra-low latency data transmission, meeting humanoid robots’ strict real-time response requirements.
Multi-Modal Sensor Fusion: Seamlessly integrates RGB, radar, tactile CAN/UART, and other sensors, enhancing environmental comprehension.
User-Friendly Design: Employs a software-defined architecture, accelerating development for cameras, IMUs, LiDARs, DACs, and ADCs.
Precision Sensor Synchronization: Supports mainstream protocols, enabling seamless integration of high-res cameras, LiDARs, and ultrasonic sensors.
Li Bin stated:
"Traditional vision systems struggle with real-time performance and adaptability in complex scenarios, becoming a bottleneck in robotics evolution. SENSING’s HSB-based solution not only solves ultra-low latency challenges but also lowers the barrier to multi-sensor fusion through software-defined design. This will be pivotal in enabling robots to better navigate complex environments and execute tasks efficiently."
From Theory to Practice: Broad Applications
SENSING’s vision solution has been validated in humanoid robot control, factory automation, and other scenarios. In real-world applications, its high-quality imaging, multi-camera sync, and low-latency transmission significantly enhance robotic performance in complex tasks.
Live Demo at WRC
At the exhibition, SENSING showcased a dynamic demo featuring AGX THOR + HSB synergy, allowing attendees to experience the benefits of ultra-low latency and multi-sensor fusion. This "chip + sensor" end-to-end optimization marks a leap toward giving robots "human-like intelligent vision."
Through deep collaboration with NVIDIA and continuous innovation, SENSING is advancing robotics vision toward higher efficiency and broader applicability, laying the foundation for commercialization and mass adoption.
Ecosystem Synergy: NVIDIA Physical AI Full-Stack Empowerment
The NVIDIA Physical AI Developer Tech Exchange, hosted by NVIDIA’s global robotics team, focused on the latest advances in Physical AI and robotics, gathering industry experts and leading companies to discuss cutting-edge developments.
NVIDIA Physical AI Developer Tech Exchange Event Scene
Event Highlights:
Amit Goel, Global Head of Robotics Products & Ecosystem at NVIDIA, introduced the "Three-Machine Synergy" strategy, emphasizing the critical role of perception-computation-action closed-loop optimization in Physical AI.
Teresa Conceição, NVIDIA Robotics Solutions Architect, demonstrated how Isaac Sim and the Newton physics engine accelerate robotic simulation training.
As a core perception-layer component in NVIDIA’s robotics stack, SENSING HSB works in synergy with these technologies, driving Physical AI from theory to industry.
Looking ahead, SENSING will deepen its strategic partnership with NVIDIA, pushing the boundaries of robotic perception and accelerating the era of embodied intelligence.
